News & Activities - page 954

AA: It depends. If it’s a pure white label partnership where we just provide technology and we just branded our technology, let’s say we did a partnership with Tango, it’s a messenger in the US, and we did this Fiesta, or we did a partnership with Blendr which is Joe’s project. This is just a revenue share, from our side we provide the technology platform, moderation, service-side, a whole bunch of things. The whole infrastructure. From their side they provide marketing. They market users, they bring the users. They’re responsible for the users, we’re responsible for keeping users on the platform, monetising users on the platform, making the users happy. This is the one type of partnership.

This is not like direct . This is what I call tailor-made partnership where we are trying to understand and define the business model together. Trying to find a message together, trying to find the direction of the future project. We use money for future marketing steps, or we maybe not use the money for marketing. But the goal here, if I see the individual who I can trust and I believe that this individual can make this project happen, I’m happy to participate myself and with Badoo infrastructure by providing Badoo infrastructure and providing some funds.

AA: It’s a custom process. We have the base, and it depends on what is the message? What is the idea? We probably spend another weeks or months to, in addition, to develop features that are missing for this type of partnership.

BI: You mentioned that you outsource the marketing to your partners. Do you see a point in the future where you would do that internally?

AA: No, I think Whitney is very good at what she’s doing, she’s very strong at marketing and I don’t think this is something we should focus on. We are happy with the partnership that we have with Whitney. We provide all infrastructure, all technology, all the services, and she just focuses on one thing: Marketing. (more…)